How have credible listings impacted your marketing efforts?

Jaffe Associates www.jaffeassociates.com knows just how hard it is for marketing staff and lawyers to manage the hundreds of lists, surveys and rankings in the legal industry now. We are launching RankingsForLawyers™ in November 2007 to answer the need for knowledge, research and ongoing information about these publications and their ever-changing dates and requirements. Your firms probably know of a dozen lists but you may be surprised to know that in fact there are more than 900 lists across the country. We’ve created this blog as a venue for you to share opinions about rankings, and we look forward to a robust dialogue about this important aspect of every firm’s marketing plans.
Contact us at obrienk@jaffeassociates.com and we can provide you with a free 2008 Rankings Report.

How does the firm handle these types of rankings that require votes from peers in order to make the lists?

What lists have you come across that just don’t have the research in place?

How does your firm handle the submission process?

How do you promote the fact that an attorney has been named to this list —especially in New Jersey and Connecticut?

Now that all of the practice areas are published in one book, where does that leave small regional firms who might be competing against large international firms with a much larger practice?